The Importance of Instagram Marketing in 2020

It is no secret that Instagram marketing is a tool to boost your marketing. Instagram marketing is all the rage today for businesses who want to expand their online presence. With the shift from traditional marketing to a content-marketing driven market, brands of all sizes have started to invest in content to get mileage online. 

If you want to take your business to Instagram and boost your awareness, start by signing up for an account as soon as possible and set up your profile. Make sure you use a high-quality image with your brand logo for your profile picture, switch from a personal account to a professional account and come up with a concise bio to tell people what your brand does. If you have a website link, include it in the bio. 

Why is it important to market your brand on Instagram?

We’ve established the fact that Instagram marketing is important. But why is it important? 

Your audience expects to find you on Instagram

With millions of users on Instagram, you can expect your audience to look for you on Instagram. If you want to reach your target audience and generate leads, you need to be on Instagram or you do not exist. To expand your reach, set up an account with your brand name and use your brand name in hashtags. Include these hashtags in every post. 

Even if you are not all that regular and consistent with your content, you need to sign up for an Instagram account so that current customers get in touch with you and promote your content. By not signing up for Instagram, you run the risk of sending your target audience to your competitors and losing out on customers and revenue that you could acquire otherwise. 


Registering for an account on Instagram not only makes you visible online, but you can also expand your brand awareness and tap into unknown markets. Since Instagram is all about content and social proof, you may want to get your Instagram verification done

Instagram hosts your competitors

While Instagram allows you to find your audience and niche, it also does the same for your competitors. In other words, you have a lot of competition. If you are not on Instagram, you can be sure that you will lose out on new leads and probably current customers. 

If you want to keep yourself afloat and, hopefully, thrive as a business, you need to get on Instagram as soon as possible and start creating content for your target audience. 

Instagram helps you keep your online reputation intact

Maintaining your reputation as a business has always been critical. This is especially true in the digital age where it can take only a post or two to destroy your business. If you want to keep your reputation intact, you need to have your Search Engine Optimization (SEO) and social media marketing in check. 

If you are not on Instagram (or social media) in general, you run the risk of not being able to handle false allegations that people can post online. The lack of an online presence will affect you because most people in this day and age do not look at both sides of the story. Want to protect your business? Stay online. 

The Best Practices for Instagram Marketing

So, at this point, you get why you need to be on Instagram and the benefits you can expect from using it. Here are a few things you should do to get the best out of Instagram: 

Consistent content

As you may have expected, you are not going to get anywhere without posting content regularly. You need to create useful content and promote it incessantly to see results in due time. Do the same on other platforms and repurpose your content for each one. 

Make use of Instagram stories

Instagram stories, as you probably know, are posts that last 24 hours. Instagram stories are an excellent, yet highly underrated feature that brands ought to use more often to promote themselves. 

You can use your stories to promote just about anything brand-related – promo videos, events, new content, product launch, collaborations, live streams, discounts, etc. 

The added advantage of Instagram stories is that you can take creative risks without affecting your Instagram feed since they last 24 hours, as you know. You can also promote yourself consistently without spamming your followers’ feeds. 

The other problem with posting content on your Instagram feed is that people might miss it. However, they are more likely to check out your Instagram stories. 

Hashtags are vital

Only posting content without marketing may not be the best strategy. Instead, you can help your chances of amassing followers by boosting your reach. How do make that happen? Use hashtags. Once you determine your niche and target audience, you will have to find and use hashtags relevant to your field and niche. Add those hashtags to your post captions and stories. 

Doing so allows you to expose your content to a bigger target audience. You may also create custom hashtags for your brand and products. People who already follow your brand can promote your content and add these hashtags and get other people to check them out. 


There you have it – Instagram is a critical marketing tool in 2020, which is why you need to maximize its potential to boost your sales and business. While you strategize, you should consider hiring an Instagram marketing service to handle your campaigns, and run them effectively. 

Leave a Reply

Your email address will not be published. Required fields are marked *